The unseen machinery
behind financial
services is shifting.

We back the founders rewiring it.

We partner with founders who’ve gone obsessively deep into the dusty processes and tangled incentives within finance, insurance, healthcare, and real estate — and emerged with the conviction to change them.

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Thesis

In financial services, the ability to build arrives before the permission to build.

Even a great product has to be let in, by an executive or a regulator and by the operators who will use it. We call that permission. It is granted carefully, for good reason, and now that AI has made building easy, it is harder than ever to get. We back the teams that earn permission and compound the trust behind it.

  1. I. AI can now codify the judgment inside financial services.

  2. II. Someone still has to let you in.

  3. III. That takes trust, and trust has to compound.

  4. IV. All of this needs proximity to see what the complexity hides.

Approach

We invest up to $6M in Seed and Series A rounds, backing AI‑native software and services at the first signals of product‑market fit.

Team

We’ve invested together for the better part of a decade, backing the founders making financial services work better. Before that, we spent our careers inside its institutions. We can’t make a founder credible in a room they haven’t earned, but we can help them earn it.

We bring domain depth and a bench behind us: buyers, partners, operators, and founders who have been in that room before. Our companies meet them early, to prove out the product and the pitch, and to turn their first customers into many.

Companies

We’ve been fortunate to work with founders already rewiring these industries.

Investments made prior to Switchboard.